works to promote media content that aligns with the NAACP’s goals of eliminating racial isolation and fostering multiracial and cultural understanding. It strives to eliminate employment segregation and discrimination within communications, arts, and sciences industries, including radio, television, film, newspapers, books, and digital media. The committee advocates for Black minority ownership and control of print, electronic media, and technology enterprises, including both hardware and software. It monitors local and national media, particularly advertising performance, and provides the National Office with research on businesses in these industries. Additionally, the committee works to ensure equitable access to high-quality telecommunications services at reasonable costs, promotes ethical use of emerging technologies, and addresses programming biases. It also educates communities on the impact of technological advancements, recognizes technology as a key social determinant of health, and monitors social media to uphold appropriate branding, marketing, and proprietary use.